4 Things You Need To Know About Intuisse NAD+ and Why It's Your Skin's New Best Friend
Described as a fountain of youth and a miracle molecule, the latest buzzword in skincare is NAD+ (or nicotinamide adenine dinucleotide, a Vitamin B derivative). But what exactly is NAD+?
Let's break it down.
In short, NAD+ is a co-enzyme present in every cell of the body. As we age, our levels of NAD+ decline and are at 50% by the time we reach our 40’s.
There is well-documented research suggesting that the decline in NAD+ is an essential underlying mechanism of ageing at the molecular level. This is important because a better understanding of these mechanisms will lead to a better understanding of ageing as a "disease" and how to slow it down to improve quality of life.
Here are the 4 things you need to know about NAD+ and why it's your skin's new best friend.
It’s Essential For Slowing Down The Ageing Process
NAD+ is central to cellular metabolism in that it is required for ATP (energy or fuel) production in the mitochondria, the battery of all cells. This energy production is essential for maintaining healthy, youthful-looking skin.
Improves Skin Texture, Plumpness and Tightness
NAD+ promotes your skin's own production of collagen-I, elastin, and laminin-V, key structural proteins that lend firmness and elasticity to your skin. As we age, our bodies produce less of these proteins, leading to wrinkles and sagging skin. For years, we've been relegated to drinking collagen and applying topical treatments, with the aim of increasing our collagen levels. NAD+ goes to the root cause and seems to turn back the clock on our skin cells’ collagen production. The result? Improved skin texture, plumpness and tightness.
It Protects Skin, Reduces Premature Ageing, Redness and Irritation.
Further, NAD+ appears to have antioxidant and anti-inflammatory properties that help to protect skin cells against environmental damage (e.g., free radicals, UV) and, therefore, premature ageing, as well as reduce redness and irritation.
It plays an essential role in DNA repair.
What does that mean? When skin cells are exposed to external environmental stressors, e.g. UV light, they become damaged. If the cells are not repaired, they go into a state of senescence, which contributes to the ageing process. The body does not get rid of them. Instead, senescent or zombie cells congregate together and only eventually die off (apoptosis). The damaged cells cause inflammation and other tell-tale signs of ageing.
Sirtuins and PARPs, are a group of enzymes responsible for cellular function and DNA repair, they are the emergency ambulance service of your skin and they require NAD+ to function. Without NAD+, they cannot do their job. It is the key in the ignition.
If you made it to #4 you’re obviously serious about improving your skin health…
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